Studio 54 Style Returns for a Comeback: Shaggy Jackets Are the Festive Season's Must-Have
Although the iconic New York nightclub Studio 54 closed nearly four decades ago, its distinct style impact continues powerful.
Currently, the focus isn't on sheer bodysuits but on the plush, shaggy coats and stoles worn by celebrities and party enthusiasts alike.
With the holiday party season approaching, the signature Studio 54 coat is enjoying a significant resurgence.
Retail Data Reflects the Popularity
One of the most popular items from a latest collaboration between a major retailer and a London label is a short, cream, long-haired jacket with oversized lapels.
At another retailer, online queries for brown faux fur coats have surged 190% compared to last year.
The demand for pre-owned fuzzy finds is also rising, with queries for synthetic fur increasing by 257% in the past six months on a major secondhand platform.
"It's a statement coat," says a lead style expert, adding that it acts as the central element of an outfit.
She likes to style her own colossal furry version with hipster jeans or leggings and short shorts.
Screen Style Mirrors the Look
The aesthetic is replicated in a new streaming romantic comedy series, where a character sports a caramel furry jacket to a informal dinner.
When challenged about her bold look, the sister replies, "You told us to look fancy. That's style!"
The Rise of the "Glamorous" Aesthetic
This look fits into what an American style analyst is calling "glam excess."
Rooted in the glamour and opulence of late-80s New York, this aesthetic evokes wealth, champagne, cigarettes, short skirts, loose morals and, naturally, fuzzy textures.
Similar to that era, the trend is set against a volatile financial climate.
This style is very much about dressing for the lifestyle you aspire to rather than the one you are stuck with.
Modern Materials and Tongue-in-Cheek Luxury
Whereas animal fur was omnipresent during Studio 54's peak, current versions are mostly made from shearling—a secondary product of the food industry—or synthetic materials like acrylic.
The trend embodies a knowing opulence—like a famous Muppet has taken charge with overblown silhouettes and surprising hues.
Star Adoption and Limited Drops
A London designer was an early instigator of this trend. Her shaggy coats with poodle-like textures have been worn by famous singers.
Because of high interest, these coats are now only sold in exclusive collections. An upcoming launch includes a pink and charcoal style akin to a large pom-pom, as well as leopard- and tiger-print options with dramatic fuzzy trim.
"If you can only buy a single item, you don't want it to be a plain jumper or a pair of ordinary pants, you want a standout piece," says a magazine editor-in-chief.
This sentiment is shared by a style head at a leading retailer, who calls it "a surprising, fun touch" that doesn't require a whole new outfit.
The Ultimate Spirit Lifter
Ultimately, the fuzzy coat can act as a great pick-me-up.
"It won't cost a fortune," says the editor, "and it's going to make you feel glam when everything else is pretty dreary."