Must My Aspiring Influencer Pal Cease Exploiting Me for Material?

The Prosecution: One Friend's Perspective

At times she films me while having a meal. It's jarring to spot myself on her Instagram – it’s like a sudden shock.

My best friend of 10 years, she, calls herself the “content queen”. It’s fun for a short while, but it strains our friendship.

She is an extrovert, she feels the need to record everything constantly. During meals out, she says, “The phone eats first,” and snaps pictures with bright lighting, which induces embarrassment. It's unpleasant when other people see her posing or filming – I experience secondhand embarrassment. It also frustrates me because meals lose their warmth.

She's not quite an online personality yet, but she is trying to be. She makes video blogs about city life, her daily routine, and her styling career. Her content is good, credit where it's due, but I prefer not to be involved. Sometimes she films me while dining, or just accompanying her. I’ll see myself on her Instagram afterwards, and it pops up like a surprise: I’ll have bare-faced, an awkward face or photographed mid-bite. It’s uncomfortable.

She also expects me to record her at inconvenient times. Often I’ll be talking to someone else, or we’ll just be spending time in the street. I feel like our bond has transformed into me serving as her unpaid videographer. She has the means to hire someone if she wanted professional shots. When I brought up my unease about this arrangement, she dismissed it. She’s taken me to a couple of brand events, which was nice, but that doesn't compensate for all the time and effort I invest assisting her create material.

I appreciate that Marielle has supported me with my career in design, but I don’t want our connection to become just a ledger of exchanges. I don't believe she’s fake or inauthentic, but sometimes it seems that if recording starts, we will start performing in a way that makes us look good for her channel.

She will say, “OK, look happy!” and film me laughing with another. It’s so silly. I need her to understand that our 10-year friendship still has boundaries. I love being with her, but I also desire to enjoy it without being recorded, edited, or shared for an viewers. I’m not a accessory for her online persona.

The Defence: Marielle

I hope Beth to see that the content we make together can get us a foot in the door.

I am passionate about creating videos. It's more than a hobby; it’s part of who I am. Producing content and sharing my life online allows me to express myself and connect with people in novel forms.

I don’t see myself as a professional creator yet, but it’s smart to generate income from your interests. I admire people on TikTok who pull off that aesthetic of casual, DIY film-making.

Content creation is my interpretation of living actively: observing the details, posting them with an viewership that appreciates the craft behind it. It's never my aim to make Beth uncomfortable. Taking her to industry events was my way of sharing opportunities, providing her a opportunity to witness exclusive moments that could help her career in design too. That isn't blackmail, it’s just being pragmatic.

I’d still take her to these events even if she didn’t help me, but I want her to see the benefits the content we create together can get us: a foot in the door. I know not everyone likes being filmed, but sometimes unplanned moments is what makes content authentic. Being recorded occasionally is part and parcel of being my friend. I'd remove anything she asked, but she has never asked yet.

I don’t expect anybody to be my private videographer, but friends support one another in minor capacities. I thought recording a clip here or there would be fun for her. Innovation thrives in collaboration, and having my friend around makes projects energetic and pleasurable. I never force her to take part in anything, and I would never deliberately embarrass her. But creating content jointly sometimes is part of how I document our shared experiences.

I cherish our friendship deeply and want to avoid content creation to come between us. I’m willing to compromise: like requesting permission before recording, and steering clear of angles that might make her uncomfortable.

This isn’t about control, it’s about sharing my world while still considering hers. Clearly content creation is not a substitute for real connection: it’s just part of how I experience life and I desire her to be involved in a way that’s enjoyable for each of us.

The Jury: Reader Opinions

Should Marielle stop filming herself and her friend when they are out together?

There’s nothing more uncomfortable than having a friend point a camera at you. I understand that it’s Marielle’s passion, but I don’t make friends come to my workplace. Perhaps she can find like-minded creators to collaborate with. With the uncertain future of technology, human connections are the only thing we have – cherish them!
Liberty, 25

When pursuing something professionally, it's unfair to expect your friends for help every time, even if they have done it before. If Marielle loves shooting, that doesn’t mean all those around her is willing material. She must to honor her friend's privacy.
Another reader, 26

Marielle might love making content and showing off her life online, but it’s not for everyone. It was kind she has assisted her friend professionally, but she must to hear what her friend desires.
A commenter, 27

It sounds like you care about each other, so hold on to that and make sure it’s the priority in your friendship. Foster some authentic memories, where genuine feelings are preserved, not digital scrapbooks. Even public figures who seem to reveal their worlds actually have more secrecy than it appears.
One opinion, 53

Marielle appears to be neither present nor genuine when they're together – she's on the job. Both seem unsure as to what’s reasonable. The answer lies not in trying to alter one another, but in each setting clear boundaries around what is comfortable to them and determining if there is an acceptable compromise.
Barbara, 71

Now You Be the Judge

Consider this question: has she been exploiting their bond?

Cory Cooke
Cory Cooke

A wellness enthusiast and lifestyle writer, Aria shares evidence-based tips and personal insights to help readers achieve balance and vitality.